Notes - Perceptor

may 23, 2014 – casper

This is week 198.

Over the weekend, we participated in a pilot project for De Reactor. De Reactor aims to bundle the forces of entrepreneurial professionals in different disciplines, resulting in strong, distinctive creative solutions. Studio het Mes, Hein Alkemade, Antal Ruhl en Wytze Voerman completed the team.

During the pilot, the rapidly growing problem of “digital addiction” was addressed. After three days of heavy brainstorming, rapid prototyping, testing assumptions and little sleep, the “Senang” concept was presented. Senang is Indonesian for “happy” – and that’s exactly what the app, object and campaign are designed to make you feel. So quit watching Pharrell and become Senang!

Also, we finished the secret vault for Navid Nuur, hidden somewhere in an unidentified marble cave. Let’s go there sometime!